Island Treasures Real Estate
A world-class and international boutique real estate firm for investors and residential-seeking clients
INDUSTRY
Real Estate
SERVICES
Brand & Marketing Strategy, Messaging, Rebranding & Identity Design, Collateral Design & Production, Web Design Strategy, Marketing Strategy
Challenge
Stepping into a familiar real estate arena from the Bahamas to a competitive market in the South Florida area of the U.S., where the brand is still unfamiliar, the firm wanted to preserve its distinct mix of professional services with a hospitality touch that clients recognize as being delivered with attention and passion.
The Process
Our recent work with Island Treasures Real Estate showcases our approach. We crafted a brand strategy emphasizing high-quality service with a personal touch by delving into the firm’s unique roots in Grand Bahama and Spencer’s genuine passion for client success.
We positioned Island Treasures as a world-class boutique firm in the competitive South Florida market through targeted messaging, a fresh brand identity, and a robust online presence. Our seamless integration of professional and heartfelt service ensures the brand resonates with new audiences while staying true to its core values.
The Outcomes
Successful rebrand targeting two target markets. A brand that communicates it is a world-class boutique firm. Clear direction in executing customer journey and website design.